Cookies Policy
Information about our use of cookies

Hong Kong Express Airways Limited (“HK Express”, “we”, “us”, “our”) is committed to protecting the personal data we collect from you online. This cookies policy (“Cookies Policy”) explains how we use cookies on our website at https://www.hkexpress.com (“Website”) and what impact this has on you. By using this Website, you consent to the use of cookies in accordance with this Cookies Policy.

Consent

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (e.g., to enable you to book flights and other ancillary goods and services, manage your booking, use our online check-in services and sign in to your membership account). Depending on where you are located, you may have seen a pop up to this effect on your first visit to this Website; although it will not usually appear on subsequent visits you may withdraw your consent at any time by following the instructions below.

What are cookies?

A cookie is a small piece of text sent to your browser by a website you visit. It helps our Website to remember information about your visit, for example your preferred language and other settings that will generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites. That can make your next visit easier and our Website more useful to you.

Most webpages contain elements from multiple web domains so when you visit our Website, your browser may receive cookies from several sources.

Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to our Website). Persistent cookies will remain on your device for not longer than 30 days or when you delete them from your cache.

How does HK Express use cookies?

Cookies allow us to collect data such as time spent on the services we provide on our Website (which includes booking flights, managing bookings, managing online check-in and membership sign-ins, etc.) (“Online Services”), pages visited, language preferences, aand other aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data, to personalise your experience while using the Online Services and to recognise your device to assist your use of the Online Services. We also gather statistical data about use of the Online Services to continually improve design and functionality. Cookies further allow us to select which advertisements or offers are most likely to appeal to you and display them while you are using the Online Services or to send marketing emails. We also use cookies to track responses to online advertisements and marketing emails.

What types of cookies does HK Express use?

We set out the categories of cookies HK Express and its affiliates and contractors use below.

These cookies are essential for enabling you to browse our Website and use its features safely, such as accessing secure areas of our Website which requires membership login. Some of these cookies are required to comply with the applicable laws (for example cookies that show your consent to receive marketing materials). Without these cookies, some parts of our Website will not work and that may affect the service we provide to you.


Cookie DomainSourcePurposeFurther Information
hkexpress.comHKE-lastErrorMessageStores the last error message encountered during a deeplink search to help diagnose issues.Persistent cookies; Mandatory cookies; Does not collect personal data
   
HKE-moveRightOnce   

Tracks movement in the schedule tab on the select page to enhance user navigation.
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
HKE-executeMoveRightOnce   

Tracks movement in the schedule tab on the select page.
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
HKE-flightSearchSecurityError   

Stores error states encountered during flight searches to improve security and user experience.
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
HKE-invalidStationOrRoute   

Placeholder for invalid stations during flight searches to ensure accurate search results.
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
facebookCookieSourceData   

Holds URL parameters after a successful Facebook login to maintain session state.
   
Persistent cookies; Mandatory cookies; Does not collect personal data   

hasFacebookLogin
   
Indicates whether the user has logged in via Facebook.   
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
weChatCookieSourceData   
   
Holds URL parameters after a successful WeChat login to maintain session state.   
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
hasWeChatLogin   
   
Indicates whether the user has logged in via WeChat.   
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
HKE-cookieSelectedCurrency   

Stores the user’s selected currency for bookings to provide a consistent experience.
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
navigationFlow   

Tracks the current booking flow (e.g., Booking Flow, MMB Flow, WCI Flow) to streamline navigation.
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
loggedInVoucher   
   
Indicates whether the user has logged in with a voucher.   
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
FGooY1w0uA   

Stores social media login data and token ID for all social logins to facilitate seamless authentication.
   
Persistent cookies; Mandatory cookies; Collects personal data   
   
mustRedirectToSelectPageAfterRegister   

Tracks redirection state after login to ensure users are directed to the correct page.
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
voucherValidCulture   

Stores the validity state of a voucher’s culture to ensure proper application.
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
mustRedirectToCharterPortal   
   
Tracks redirection state to the charter portal after login.   
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
ApiSessionId   

Stores the session state ID of the user to maintain session continuity.
   
Persistent cookies; Mandatory cookies; Collects personal data   
   
PSSToken   

Navitaire PSS token used for API communication to ensure secure transactions.
   
Persistent cookies; Mandatory cookies; Collects personal data   
   
PSSToken2   
   
Another Navitaire PSS token for API communication to enhance security.   
   
Persistent cookies; Mandatory cookies; Collects personal data   
   
RedemptionPSSToken   

Cathay Pacific (CX) Impersonation Navitaire PSS Token for secure transactions.
   
Persistent cookies; Mandatory cookies; Collects personal data   
   
hkexpress-token-identity   
   
Unique token used in the Wow portal to validate Queue-It sessions.   
   
Persistent cookies; Mandatory cookies; Does not collect personal data   
   
CxIdSession   

Stores the session ID when users log in with their CX account to facilitate transactions.
   
Persistent cookies; Mandatory cookies; Collects personal data   
   
QuantumMetricSessionID    

Represents visitors and users within Quantum Metric for verifying bookings and analysing performance. Quantum metric is used to verify customer bookings and analyse website and app API performance.
   
Persistent cookies; Mandatory cookies; Collects personal data   
   
QuantumMetricSessionID    

Represents visitors and users within Quantum Metric for verifying bookings and analysing performance. Quantum metric is used to verify customer bookings and analyse website and app API performance.
   
Persistent cookies; Mandatory cookies; Collects personal data   

HKE-hasVisited

Tracks the state of the login pop-up to enhance user experience.

Persistent cookies; Mandatory cookies; Does not collect personal data
   
HKE-rememberMeContactData   

Stores the state of the “Remember me” checkbox to facilitate user login.

Persistent cookies; Mandatory cookies; Does not collect personal data
   
cookieContactData   
   
Stores contact data for   the “Remember me” feature to streamline login.   

Persistent cookies; Mandatory cookies; Collects personal data
   
HKE-bannerCookie   

Tracks the state of the cookie policy banner to ensure compliance.

Persistent cookies; Mandatory cookies; Does not collect personal data
   
isAmCharterPortal   

Determines if the booking is with an Asia Miles login to provide a tailored experience.

Persistent cookies; Mandatory cookies; Does not collect personal data

showLoginBubble

Tracks the state of the sign-in bubble to enhance user experience.

Persistent cookies; Mandatory cookies; Does not collect personal data

hasViewedRediscoverBanner

Indicates whether the user has viewed the rediscover promotion pop-up.

Persistent cookies; Mandatory cookies; Does not collect personal data
   
wciSeatReminderIsShown   

Tracks the state of the WCI Seat reminder modal to improve user experience.

Persistent cookies; Mandatory cookies; Does not collect personal data
   
isLoggedinTroughMMB   

Determines if the user logged in through MMB to streamline navigation.

Persistent cookies; Mandatory cookies; Does not collect personal data
   
selectedLanguage   

Stores the user’s selected language to provide a consistent experience.

Persistent cookies; Mandatory cookies; Does not collect personal data
   
HKE-cookieLastSearchFlight   

Stores the last searched flight data to facilitate quick access.

Persistent cookies; Mandatory cookies; Does not collect personal data
farenet.comFareNet / airTRFX
(_cfruid), (__cf_bm)
Captures user search data. Supports Cloudflare bot products and manage incoming traffic and to have better visibility on the origin of a particular request.Persistent cookies; Mandatory cookies; Does not collect personal data

We make use of analytic cookies to analyse how our visitors use our Website and to monitor Website performance. This allows us to provide a high-quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. In limited use cases, we might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of our Website. Except for the previous use case, these cookies do not collect any information that could identify you directly. All the information collected is anonymous. It is not compulsory to agree to the use of these cookies.

 

Cookie DomainSourcePurposeFurther Information
google-analytics.comGoogle AnalyticsStandard Google Analytics cookies used to distinguish unique users, sessions, and throttle request rates.Persistent cookies; Statistics cookies; 1st party cookies 
Their privacy policy is available here: 
https://policies.google.com/privacy
boxever.comBoxever (under Sitecore)Allows persistent ID tracking under the top-level domain of the product, used as a reference ID to the user entity/active session.Persistent cookie; Analytics cookies; Allow 3rd party access to cookies 
Their privacy policy is available here: 
https://www.sitecore.com/legal/privacy-policy
hkexpress.comAdobe AnalyticsUsed to identify unique users and timestamp.Persistent cookies; 
Their privacy policy is available here: 
https://www.adobe.com/hk_en/privacy/policy.html
Adobe AnalyticsUsed to track session level engagement.
hkexpress.comSitecoreUsed for persistent browser ID tracking and session management in web experiences or web experimentsPersistent cookies; 
Their privacy policy is available here:
https://www.sitecore.com/legal/privacy-policy

We may make use of cookies to provide you with certain functionality. For example, to remember setting choices you make (such as your user name and language preference), and to associate your browsing session with your booking. These cookies will not track your browsing activities on other sites. These cookies are essential for our Website to function properly. It is not compulsory to agree to the use of these cookies.

Advertising cookies (or targeting cookies) collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties on this Website (such as third parties that provide the ‘Like’ or ‘Share’ buttons in addition to providing the requested functionality). In return for providing these interactive services, these third parties may track your activity on certain website. Some of these cookies are also used to associate your browsing session with your personal identity. These third parties put in place advertising cookies both when you visit our Website and when you use their services and navigate away from our Website. It is not compulsory to agree to the use of these cookies.



Cookie Domain
    
Source    
    
Purpose    
    
Further Information    
google.com
google.com.hk
Google AdsUsed for performance tracking, campaign optimisations, and tailored audiences.Persistent cookies; Their privacy policy is available here:
https://policies.google.com/privacy
ads.microsoft.comBing Ads (platform)Used for performance tracking, campaign optimisations, and tailored audiences.Persistent cookies; Their privacy policy is available here:
https://privacy.microsoft.com/en-us/privacystatement
yahoo.comYahoo AdsUsed for performance tracking and campaign optimisations.Persistent cookies; Their privacy policy is available here:
https://legal.yahoo.com/in/en/yahoo/privacy/topics/adserving/index.html
baidu.comBaidu AdsUsed for performance tracking and campaign optimisations.Persistent cookie; Their privacy policy is available here:
https://laonian.baidu.com/duty/yinsiquan-policy.html
farenet.comFareNet / airTRFX
(emcid)
Attribute conversions to interactions with fares, Conduct product quality analysis to see if the fares users click on are available in the internet booking engine.Persistent cookies; Their privacy policy is available here:
https://www.cloudflare.com/privacypolicy/
doubleclick.netDoubleClickUsed for security, functionality, and advertising purposes across various products (including Google products).Persistent cookies; Their privacy policy is available here:
https://policies.google.com/privacy#infocollect
facebook.net
facebook.com
FacebookUsed to run advertising campaigns, media optimisation, and performance tracking.Persistent cookies; Their privacy policy is available here:
https://www.facebook.com/policies/cookies/
adsrvr.orgDisplay – TTDUsed for personalising ads, delivering ads, limiting the number of times the user sees an ad, measuring effectiveness of ads, reporting on ad campaigns, maintaining ad transaction records, attributing purchases or other actions to ads, associating devices that might be related to each other, preventing malicious or invalid activity, improving our platform and the services we offer.Persistent cookies; Their privacy policy is available here:
https://www.thetradedesk.com/us/privacy

In addition to the above cookies, we may use “Local Shared Objects”, also referred to as “Flash Cookies,” on our Website. These are used to enhance your user experience (for example, by storing your user preferences and settings, such as your volume/mute settings), and in connection with animated content on our Website. Local Shared Objects are similar to browser cookies, but can store more complex data than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personally identifiable information that you have provided on this Website, and cannot be accessed by other websites. To find out more about Flash cookies or how to disable them, please click here http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html. It is not compulsory to agree to the use of these cookies.

Our emails may contain a single, campaign-unique “web beacon pixel” to let us know whether our emails are opened and to verify any clicks through to links within the email. We may use this information for purposes including to determine which of our emails are more interesting to you, and to query whether users who do not open our emails wish to continue receiving them. If you do not wish the pixel to be downloaded to your device, you should enable download blocking on your email account. Any personal data collected will be retained only to the extent necessary.


We may also use your IP address and browser type to help diagnose problems with our server, to administer our Website and to improve the service we offer to you. An IP address is a number that identifies your computer on the internet. Your IP address might also be used to collect information on your broad geographic location (e.g. country or city). This data will be removed 2 years from your last activity.

Third party access to the cookies

The cookies collected in this Website will only be accessed by us and those third parties named below for the purposes referred to in this Cookies Policy.

• Accenture Company Limited

• FLYR Inc.

What are my rights?

You have rights under the applicable data protection laws that relate to the way we process your personal data. More information on these rights can be found in our Privacy Policy at https://www.hkexpress.com/en-hk/legal-and-privacy/privacy-policy/.

How do I opt out tracking cookies?

If you do not wish HK Express and our third-party partners to use tracking cookies when you visit our Website, you may enable the Do Not Track (“DNT”) setting of your browser. Note that you may need to clear your browser’s cookies, site data and cached web content (including offline content), then restart your browser for the changes to take effect. Upon receiving a DNT request, we would not serve cookies that track your browsing activity. Note that certain cookies are required for our Website to function properly and cannot be turned off with this setting.

You may also adjust your browser settings or use browser extensions to reject some or all cookies placed on your device by us and our third-party partners. Since these settings vary in different browsers and browser extensions, it is possible that the cookies settings may impact the proper functioning of part of our Website. You may lose some of the functionality of our Website by not accepting use of cookies.

Cookies Policy does not cover third party websites

This Cookies Policy only relates to your use of our Website.

Please note that this Cookies Policy does not apply to, and we are not responsible for, the privacy practices of third-party websites which may be linked to this Website.

Contacting us

Customers requesting more information or clarification on this Cookies Policy are welcome to contact us at dpo@hkexpress.com or write to us at the below mailing address:


The Data Protection Officer

1st Floor, 11 Tung Fai Road,

Hong Kong International Airport,

Lantau, Hong Kong

Changes to the Cookies Policy

We may update this Cookies Policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies. This Cookies Policy was last updated on Dec 13th, 2024.

This Cookies Policy is written in English language and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this Cookies Policy, the English version shall prevail.

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